Your website is more than just an online brochure for your roofing business—it’s your digital sales representative. When done right, your website can help convert visitors into customers. But if you’re making these common website mistakes, you could be losing leads without even realizing it. Here’s how to fix them.
Mistake #1: Overuse of Colors 🌈
While a visually appealing website can capture attention, too many colors can distract potential customers from taking action. When your call-to-action (CTA) buttons are surrounded by colorful elements, they can blend in or look less important.
The Fix: Tone down non-essential images and logos by converting them to grayscale on critical pages, such as quote request forms or contact pages. This helps your CTAs stand out, guiding visitors to take action.
Mistake #2: Clickable Logos on Key Pages 🖱️
It may seem helpful to have your roofing company’s logo clickable on every page, but on quote request forms and other conversion-focused pages, it serves as a distraction. Users might click on the logo and navigate away from completing the form, reducing your chances of capturing that lead.
The Fix: Make your logo static on pages where you want visitors to stay focused on completing an action, like booking a consultation or requesting a quote.
Mistake #3: Footers with Too Many Links 🔗
Your footer should offer helpful information, but too many links can act as “exit opportunities,” inviting users to explore other pages rather than completing the conversion process. This is especially detrimental on quote or contact pages, where you want the visitor’s full attention.
The Fix: Simplify or minimize the footer on important conversion pages. You can even remove it entirely to keep users focused on filling out your form.
What Should You Do Instead? 👀
Look at your quote request and contact pages and ask yourself: Is there anything that might be pulling users away?
Here are three ways to optimize your website to boost conversions:
- Use Grayscale Images: Reduce visual clutter and keep the focus on your CTAs.
- Static Logos: Prevent accidental navigation that takes users away from completing forms.
- Minimal Footers: Eliminate distractions by cutting down on unnecessary links.
A few simple tweaks can make a significant difference. For example, a project management tool company increased their form submissions by 34% simply by muting their colorful customer logos. These same principles can help your roofing business generate more leads and close more deals.
Take Action Today 🔨
Make these changes, and see how they impact your lead generation. Consider running an A/B test to measure the effectiveness of these adjustments. Small tweaks can result in big gains.
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