Staying up-to-date with Instagram’s rapid changes can be a challenge, especially for busy roofing contractors trying to market their business. But don’t worry—these new Instagram features can help roofing companies increase their online visibility, generate more leads, and connect with potential customers in meaningful ways. Let’s break down the latest updates and how they can help you grow your roofing business.
Why Instagram’s New Features Matter for Roofing Companies
Instagram remains one of the most important platforms for business growth. Did you know that:
- 90% of users follow at least one business account?
- 70% of users discover new products or services on Instagram?
- 50% of users visit a website after seeing an Instagram ad?
These updates are designed to help businesses like roofing companies engage with customers, make their content stand out, and drive more sales.
1. New Instagram Stories Features
Instagram Stories are now even better for reaching your audience and sharing updates. Here’s what’s new:
Comments on Stories:
Customers can now leave comments on your Stories, just like they would on regular posts. This can help roofing companies get quick feedback on services, promotions, or project updates.
Reveal Sticker:
This new tool lets you blur out content on your story until viewers take an action, such as tapping the sticker or sending a message. Use this to create excitement about special discounts, upcoming services, or new roofing materials.
New Fonts and Stickers:
Fresh fonts and stickers give you more ways to customize your Stories. Add some personality to your content with stickers that show off your roofing brand’s style.
2. Enhanced Feed Post Features
Several updates to Instagram’s feed posts can help roofing companies create eye-catching content:
Extended Carousel Posts:
Now you can share up to 20 images or videos in a single post. Use this to show before-and-after photos of roof repairs, walk through a recent project, or showcase different roofing materials.
In-App Text Overlay:
Add text directly to your photos or videos within Instagram. Highlight key details like special offers, upcoming events, or roofing tips without needing to use a separate design tool.
Polls and Prompts:
Engage your followers by adding polls to your posts. For example, ask customers what type of roofing material they prefer or what roofing problems they want to learn more about.
Product Tags:
Make it easy for customers to learn more about your roofing services by tagging specific products or services in your posts. This is a great way to highlight materials, warranty options, or seasonal promotions.
3. New Reels Features
Reels are short-form videos that can help roofing companies share useful content and attract new customers. Here’s what’s new:
Multiple Audio Tracks:
Add background music, voiceovers, or sound effects to make your Reels more dynamic. Use this feature to create engaging videos showing a “day in the life” of a roofing contractor or highlight different services.
Advanced Editing Tools:
New editing features make it easier to fine-tune your Reels without leaving the app. For example, you can split clips, undo changes, or edit your videos after posting.
Multiple Collaborators:
Team up with other contractors, suppliers, or related businesses in your area to create collaborative Reels, expanding your reach.
4. Live Video Features
Live video is a powerful tool for roofing companies looking to build trust and showcase expertise. The latest updates include:
Desktop Live Streaming:
Go live from your computer for a more professional setup. Use this for Q&A sessions, product launches, or virtual home improvement webinars.
Live in Broadcast Channels:
This feature allows you to communicate directly with subscribers in a more private setting. Use it for exclusive content, such as in-depth roofing tips or behind-the-scenes looks at your projects.
5. Meta AI Integration
Instagram has integrated AI to help businesses manage their marketing. Here’s how roofing companies can benefit:
Meta AI Assistant:
Get quick answers to questions or find relevant hashtags without leaving Instagram. This can help you discover roofing-related content ideas or see what competitors are posting.
Custom AI Chatbots:
Some accounts can create AI chatbots to interact with followers and answer frequently asked questions. For roofing companies, this could handle common inquiries about roof repair costs, material options, or scheduling estimates.
Bonus Tip: Use Revealbot for Instagram Ads
While not a new Instagram feature, Revealbot can be a great tool for roofing companies looking to get the most out of their ad campaigns. It can automatically adjust budgets, pause underperforming ads, and help you optimize spending in real time.
Start Using These Instagram Updates to Grow Your Roofing Business
The latest Instagram updates offer roofing companies new ways to connect with potential customers, showcase their work, and drive more business. Start experimenting with these features to stay ahead of the competition and strengthen your online presence.
Don’t miss out—keep your marketing fresh, and make the most of Instagram’s new tools!
